Because of the dedication and drive within the walls of Penn Medicine, the Hospitals at the University of Pennsylvania-Penn Presbyterian were ranked #1 in Pennsylvania and among the top in the nation. We
launched a small consumer-facing campaign to announce this great honor.

STRATEGY

Spread the word: #1 in Pennsylvania.
Among the top in the nation.

THE CAMPAIgN

Penn Medicine’s commitment to improving the health and lives of those in their communities and beyond is at the front and center of everything they do. This campaign was a springboard for the ranking announcement and hopefully a conversation piece for the many facets of Penn Medicine that played a role in earning the ranking.