COVID-19 brought the world to a halt. But as a leading hospital and research center, Penn Medicine had to keep moving. We needed to be the assuring voice amidst the uncertainty, providing a sense of confidence that you can always get the care you need in a safe, reliable environment.

The Campaign

In uncertain times, one certainty.

PROJECT
Overview

In May 2020, we released a campaign focused on patient safety in response to the COVID-19 outbreak. It was an important message for patients to understand that their healthcare shouldn’t be put on hold, and that Penn Medicine would be there for them no matter what. As important as that message was and is, Penn Medicine is doing more to battle the coronavirus. Let’s give the public a glimpse at what happens behind closed lab doors.

Strategy

Show consumers firsthand what Penn Medicine is doing
to better understand and battle the coronavirus.

The Campaign

Penn Medicine is working tirelessly to fight the coronavirus in every way possible. But the general public might not take our word for it. So instead of just telling them what Penn Medicine is doing, let’s show them. This campaign includes several videos that take consumers behind closed doors to see what’s happening live at Penn Medicine.