Penn Medicine operates one of the most advanced proton therapy centers in the world, but consumers don’t necessarily know what that means. We distilled the complex whole down to a more manageable interpretation.

STRATEGY

Expanded treatment opportunities.

THE CAMPAIgN

A proton therapy campaign that prompts patients to self-identify with their diagnosis and consider proton as a powerful and precise modality to treat a variety of cancers. Through a combination of channel strategy and creative execution, we highlight the connection that exists between the technology of proton therapy and the comprehensive approach at Penn Medicine.