PROJECT
OVERVIEW

Building early relationships with female patients creates a trusted bond that can last through all stages of life. Most women start seeing a gynecologist during their adolescent years, creating a critical need for LGH to connect with these young women today.

For those who are under 18, their choices are typically guided by their mother. For those who are older and have more freedom of choice (18 -25), we have to resonate with the values and services they seek. 

 
 

STRATEGY

Show mothers of adolescent daughters that they will be comfortable and taken care of at LGH.

Strategy (Young adult gynecology): Show young adult women that LGH understands what they need to live freely and healthy.

 
 

THE CAMPAIgN

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TV

LGH OBGYN | (0:15)