Since the COVID-19 outbreak in early 2020, market research has shown that consumers put important cancer screenings on hold to avoid going to hospitals and healthcare centers. An estimated 30% of at-risk individuals didn’t get screened in 2020 because of COVID fears and restrictions, but, as the world continues to progress from a life consumed by fear, people are getting back to the activities they love. This campaign aimed to get our audience thinking about vital cancer screenings as an important part of getting back to life.
