PROJECT
Overview
Penn Medicine enjoys a towering reputation for scientific discovery. By bringing these remarkable discoveries to life, our first brand campaign sought to create deeper consumer preference and engage those who weren’t engaged with Penn Medicine.
strategy
Humanize the extraordinary.
THE CAMPAIGN
LIFE. Without limits. When we don’t put any limits on how far we’ll go, we can overcome the limits that health challenges impose on our lives.
TV
First Matters (0:30)
Radio
Out of Home
TRANSIT
DIGITAL/MOBILE
