With the official launch of the Women’s Health service line, Penn Medicine wanted to change the narrative around Women’s Health.The standard of care for Women’s Health has historically been based on assumptions, resulting in women often feeling unheard and living with unaddressed issues. Penn Medicine is setting out to change that.

STRATEGY

We ask. Probing where no one else questions and solving what no one else does.

THE CAMPAIgN

Women’s Health at Penn Medicine is driven by women’s voices. It solves for their reality, their concerns and their biologies. It creates healthcare and support that women truly need, as a woman.