ProJect
OVerview
With the invention of the world’s first FDA-approved gene therapy, Penn Medicine became the de facto leaders of a global revolution. To claim that position in the market, we launched a campaign of a comparable scale and audacity.
Strategy
Revolutionize hope.
THE CAMPAIGN
When a mutation attacks the body, that’s cancer.
When the body attacks the mutation, that’s a revolution.
A turning point. The flipping of 1,000 years of medical orthodoxy. And with each therapy, every cure, we become both arbiters and defenders of the glorious revolution
that is you.
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Immunorevolution (0:60)
Immunorevolution (0:30)
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