True leaders live at the forefront of innovation, cultivating ideas and creating new structures that keep us moving forward. The people of Penn Medicine have consistently stepped into this forefront through centuries of change. Seeing beyond what is and bringing to life what the world needs.

What started as an idea to rethink what a hospital could become a completely new way of integrating technology, research, and treatment to transform the patient experience and optimize, even revolutionize patient outcomes. The new Penn Pavilion. Now, we just have to tell people about it. 

STRATEGY

Establish the Pavilion as a revolutionary inflection point.

THE CAMPAIgN

On Course to Change the World