PROJECT
Overview
For over 20 years, LGH has been passionately focused on the health and wellbeing of women. Twenty years ago, they opened Women’s & Babies Hospital (WBH) to uniquely address the needs of women during some of their most transformative life moments. Over the years they have continued to invest in the entire experience, developing a legacy as the premier hospital for labor and delivery. With growing competition in the Lancaster market, it’s important to create a unique touchpoint with the audience and remind them what makes WBH so special – sole focus on women and babies.
strategy
Show women that they can be strong, supported and empowered through their pregnancy journey.
THE CAMPAIGN
We Get It
TV
We’d Do Anything (0:30)
Radio
Out of Home
DIGITAL/MOBILE
ACTIVATION
PARK CITY MALL TAKEOVER
